Sugar Rush at Lucy Sparrow Quick Shop: One of the Sweetest Things to Do in St. Pete This Holiday Season

Lucy Sparrow Quick Shop at FloridaRAMA just got sweeter. Literally. Starting December 20, the wildly popular felt-filled corner store expands with Sugar Rush, a full blown candy aisle made entirely out of felt. Holiday shopping just found its sugar high.

A Candy Aisle Made Entirely of Felt

If you have been looking for the coolest things to do in St. Pete or Tampa Bay this holiday season, this is it. Lucy Sparrow’s Quick Shop is an immersive art and shopping experience by the world renowned felt artist, tucked inside FloridaRAMA. Every shelf bursts with handmade felt creations. Groceries. Sea life. Household staples. Now add candy. 15,000 pieces of it!

Sugar Rush invites guests to indulge in a classic American candy aisle, reimagined in true Lucy Sparrow style. Think felt chocolate bars stacked in bright colors. Pick N Mix bins filled with jelly crocodiles and cola bottles. Yes, you can take home a jar of felt Pick N Mix sweeties. No, you probably should not eat them. Art requires restraint.

For visitors searching for memorable things to do in St. Pete, Sugar Rush hits a rare sweet spot: playful, photo-ready, interactive, and genuinely original. This isn’t a display you walk past. It’s an experience you step into, browse, laugh at, and take home.

Happy HoliDAZE: Holiday Chaos, Florida Style

This playful new addition runs alongside Happy HoliDAZE, FloridaRAMA’s holiday takeover that throws tradition into a glittery Florida shaped blender. A Christmas tree slips through a portal and exists in two rooms at once. The motel pool becomes a gravity free ice rink. Florida Panthers dress up as Santa’s chaotic elves. Manatees and flamingos show off festive looks. A pirate ship ball pit waits for brave souls and curious kids. Holiday fun, Florida style.

Happy HoliDAZE makes FloridaRAMA one of the most surprising things to do in St. Pete during the holidays, especially if you’re tired of predictable seasonal events. It’s joyful chaos with a distinctly Floridian twist, designed for kids, adults, and anyone who likes their traditions a little weird.

Tickets, Dates, and What’s Included

Lucy Sparrow Quick Shop, Sugar Rush and Happy HoliDAZE are all included with General Admission. Because FloridaRAMA believes joy should be maximized. Neon Minigolf also returns for a limited time through January 5 for an additional purchase.

That makes FloridaRAMA an easy win for indoor family fun in St. Pete, rainy day activities in Tampa Bay, and unique date ideas that don’t involve another restaurant reservation.

Sugar Rush is a limited time holiday activation running December 20, 2025 through January 26, 2026. That gives you plenty of time to shop for the holidays, shop for yourself and convince visiting relatives that yes, this is the best art in Florida. You are welcome.

Why FloridaRAMA Belongs on Your Things to Do List

FloridaRAMA is cooler than a museum, smarter than a theme park and weirder than a carnival. It is an indoor immersive art experience and Florida themed family attraction located in St. Pete. With over 80 artists and endless playful installations, it is the perfect place for holiday shopping, holiday fun and unforgettable photos. Come for the candy aisle. Stay for the portals, panthers and pirate ship ball pit.

Whether you’re planning a weekend visit, hosting out-of-town guests, or just hunting for standout things to do in St. Pete, FloridaRAMA delivers something you won’t find anywhere else.

Plan Your Visit

Looking for unforgettable things to do in St. Pete?

Book tickets, explore events, and plan your visit at www.floridarama.art/tickets.